Roasting
The Perfect Coffee is Only
as Perfect as its Roast

From the beginning...
What happens to the bean during roasting?
The roasting scale (how dark?)
Why the fuss?

Coffee Connection
is provided by...


Manna Studio™



Where it All Starts...
100% Arabica coffees are the best in the world! Only a small percentage of Arabicas meet the high standards required by gourmet retailers.

The coffee bean is "cupped" before the lot of green beans is purchased; after delevery of the green beans; after the coffee is roasted; and once again after the flavoring process (if it is flavored). [see cupping & coffee terminology] At any point in this process, if the taste is not up to standard, the beans are rejected. It only takes one bad bean to ruin a whole pound of coffee.

Roasting their our own beans also affords some retailer / roasters the opportunity to select the perfect roast for each variety of bean or blend. They can custom roast each coffee in single batches to develop its roast color to carefully measured and exacting standards, and to bring out its maximum flavor potential.

During roasting, aromatic oils inherent in the beans are brought out, and their moisture content is reduced. The mysterious and complex nature of each individual bean gives birth to the unique flavor and aroma we identify with coffee. Coffee experts often refer to roasting as the "moment of truth," because coffee has many variants in flavor (like a fine wine), which are delicately created when the coffee is roasted.

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What happens to the Bean During Roasting?

Coffee beans that are under-roasted or roasted at too low a temperature will produce a coffee that is bread, or nut-like. On the other hand, when the beans are over-roasted or roasted at too high a temperature, they taste bitter or burnt.

Roasting can take anywhere from 10-16 minutes, but varies depending on the roast preferred, the bean hardness, size, moisture content, etc. Typically a 14-16 minute roast will begin at 350-375 degrees F, peaking at 425-450 degrees F. When the bean reaches its maximum temperature (highest point variety according to darkness of roast) the chemical process known as pyrolysis occurs and the bean deepens in color. This process must be halted at the perfect time to create a coffee bean of the flavor and color required - The perfect roast!

[ Coffee Main ] [ Cupping & Terminology ] [ Coffee History ] [ Roasting ]
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Roasting Scale
There are many different levels on the roasting scale. Specific roast is measured precisely, by computer. Here is a popular list of 4 different degrees of roast (it is by no means complete).

American Roast
...is chestnut brown in color (formally called medium). It is delicate, with stronger flavor overtones. It is an excellent roast level by itself, and tends to be more acidic than the darker roasts.

Viennese Roast
...is the roast we use for a few special coffee blends. This roast uses beans that are roasted for an average length of time, but at a slightly higher temperature at the end of the roast. The result is a full-bodied, but never bitter cup of coffee. It is an excellent all-purpose coffee or base for blends.

French Roast
...is a dark roast commonly used for espresso. It is very dark brown, with an oily surface. This somewhat darker roast yields a fuller bodied, complex coffee which is highly favored for both its strength and bittersweet flavor. Because these beans are roasted at a higher temperature, the aromatic oils within the bean are further developed and drawn to the surface of the bean to caramelize, and turn a deep, rich brown.

Italian or Espresso Roast
...is the darkest roast giving the bean a very dark color and a shiny, oily surface. This roast produces a brew that is both full-bodied, rich, assertive, and extremely flavorful. While this exquisite looking coffee has a much more intense flavor, it is lower in both acid and caffeine than lighter roasted coffees. It is perfect for espresso, and popular among our customers desiring a very dark roasted, brewed coffee.

[ Coffee Main ] [ Cupping & Terminology ] [ Coffee History ] [ Roasting ]
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Why the Fuss?
Even the best coffee beans can be ruined by incorrect or uneven roasting. Coffee should be roasted in small batches, which gives each bean the individual tempering and care it needs to fully evolve its unique flavor characteristics. This is something that the commercial continuous roaster cannot do.

Every kind of bean has an ideal roast that will bring out its best flavors. This is particularly important when blending our coffees, as some beans should be roasted separately, to different degrees before being mixed; others should be roasted together. Few roasters have the expertise or patience to do this critical seperation.

[ Coffee Main ] [ Cupping & Terminology ] [ Coffee History ] [ Roasting ]
[ Tea Main ] [ Growing & Processing ] [ Caffeine ! ! ! ] [ Home ]